Why #LikeAGirl by Always is Contributing to Gender Social Construction

In the “Always #LikeAGirl- Unstoppable”, gender is being heavily played up. This campaign was published to the social media platform, YouTube, in 2015 and as of today, has over 39 million views. This campaign started with another video similar to this one, that focused on girls and the stereotypes associated with the female gender. In this first video, the girls were able to overcome the stereotypes of doing something “like a girl” and encouraged other girls to do the same. If you have no idea what I am talking about, watch both videos for yourself…

As a girl myself, the first time I watched these videos, I was inspired and felt like I could relate to the young girls in the video. Not only were they speaking to the expectations of being a girl but also the limitations of being one. But when we look closer, is this message a good one to pass on? Here are just a few reasons why this video is contributing to the social construction of gender.

What is Gender Social Construction?

The concept of gender itself is a social construction. For example, take a look at both of these diagrams and try to decipher which gender is being presented.

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Dot Esports / The Lobby Observer/ Target

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Solid Color Backgrounds/ Kelley Blue Book/ ScreenAnarchy

If it wasn’t obvious to you, the first row of photos would represent the gender of female and the second row would represent the male. These expectations and performative qualities of gender were created through the societal idea of what a boy should like versus what a girl would like.

Girls are Weak

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One of my personal pet peeves is when the female gender is presented as weak or incapable. There were far too many waves of feminism for our society to still consider girls and women weak or lesser than men. In these videos, the main idea is to have these girls overcome what they feel is holding them back, but by doing this, they perform a very sad and frankly inaccurate, position of being weak as a part of being a girl.

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The issue with this performing to fit social construction is that there is no physical or logical reason why a girl is weaker than a boy. The only reason why society understands girls to be weaker is that we have always been told this through media. 

Why We Understand Girls to Be Weak

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University of Malta

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Daily Mail

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Newshub

From as early as the 1920s until now, women have traditionally been presented as helpless or in need of saving in media. The photos above are just a few of many examples of how women are presented in the media. Whether you are a little girl watching a Disney movie or a grown woman buying ketchup, you are reminded who is the more important and more capable gender (hint: it isn’t the girl).

Power & Gender

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What we know is created and constructed through media. Another social construction that has been related to gender is power. What we know and how we perceive things is constructed. Foucault touches on this idea. The construction of who has power and who does not is no mistake. Patriarchy has carefully constructed a discourse in order to remind us that men are the superior sex. This also relates to gender equality and how traditionally women have not been treated equally in the workplace and in general. By giving women less power, men are able to stay on top and the more dominant sex. 

 

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So what does this all have to do with #LikeAGirl? The concept of this video is meant to inspire young girls not to fall into the ideology and stereotypes of being a girl. But why not remove the narrative as a whole and just show young girls that there is nothing stopping them from being more than the social construction of a girl? If we all just treated each other equally, no matter the gender you identify with, we would see a change in our society. Regardless of one’s gender, you should be able to accomplish anything that you set your mind to. Not be held back by this not-even-tangible ideology that says you can’t. 

I’m like a Christmas Present?

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This may just be the most ‘average young woman in university with a job’ post you have ever read but please, stay-tuned for a summary of my semi-boring/very average life. I am not much of a writer, but I like to think that just about anyone can write about themselves. That being said, I have always thought of myself as extremely average and not very peculiar at all.

Hi, my name is Brianna and I am a forth year Communications student as well as a part time Recreation Supervisor at a City of Ottawa community center. In my spare time, I coach a girls basketball team and enjoy making videos with my friends. Interesting right? Well, although you may be intrigued by my super exciting, mind boggling, totally out of the ordinary situation, this will not be the focus of this autobiography. These are the things that people can see on the outside, whether they really know me or not. What I think describes me best, would be the things that can’t be seen from the outside.

When I was growing up, I was an extremely outgoing child. I was that elementary school kid that could not sit still or stop talking. I always had a natural ability to make friends as my parents always taught me to respect others and put myself in someone else’s shoes. I had a tendency to almost make “too many friends” as my mom would say and my birthday parties were always [awesome] out of control. However, this quality did not stay as prominent as I grew up. Seeming extremely friendly and social on the outside, I have always struggled with horrible anxiety and low self-esteem. These not-so-flashy qualities have always followed me in different ways. As I got older, my anxiety and self-esteem issues seem to attach themselves to everything I did and eventually took over my life when I was entering high school. My anxiety was the main culprit.

Don’t get to sympathetic for me though. Even though I struggled with anxiety at a difficult age, this only made me a stronger and a more giving person today. In fact, I feel like my anxiety has actually really helped me to become more organized, calculated and responsible. It also makes me a very realistic person, which isn’t the worst quality to have. To describe myself today, I would simply say that I am the girl that always smiles when you need something, laughs when things aren’t funny because I would feel just awful if someone felt bad, but also panics when I’m not 5 minutes early to class.

To slowly bring this autobiography to a close, I wanted to summarize my ‘outside’ life as it is now. I still live with my family that consists of my mom, my dad, my sister and my dog, Tiggy. I am saving up to eventually move to Toronto and pursue my love of film and video making. I hope to take what I’ve learned in Communications and apply it to this love of creating. With only this semester and the next to go, I am excited to finish my program and continue exploring my interests and myself.

I recently saw this metaphor that I thought really applied to myself and would be a great summary for this blog post. However, since I like to be original and I made a big deal about myself being average and boring, I have to make my own so you don’t think I’m really as boring as I think I am. I like to think of myself as a Christmas present. On the outside, I may have boring wrapping paper that is not wrapped right and has a million pieces of tape holding it together. Yet on the inside, I am a surprise, mostly a good one but maybe it wasn’t exactly what you wanted. OK, stop this is so cheesy. Anyways, I am very proud of the person I am and I do think that when people really get to know me, I am super awesome on the inside but I still have flaws, just like everyone else. So, there you have it. Perhaps this wasn’t the most boring/average ‘young woman in university with a job’ story you’ve ever read (or maybe it was?).

Get to Know Me!

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I am not much of a writer, but I like to think that just about anyone can write about themselves. Talking about oneself has to be one of the “easiest” writing assignments that one can be assigned. That being said, I have always thought of myself as extremely average and not very peculiar at all. So, this Blog post may just be the most ‘average young woman in University with a job’ post you have ever read but I guess I will jump right into my semi-boring/very average life. Hi, my name is Brianna and I am a forth year Communications & Media Studies student as well as a part time (just kidding, this job basically consumes my life) Recreation Supervisor at a City of Ottawa community center. In my spare time, I coach a junior girls basketball team twice a week and enjoy making videos with my family and friends. I will be covering all of this in more detail below.

Before I review my extra circulars, I thought it would be best to describe my overall personality in order for you to truly understand the big picture. When I was growing up, I was an extremely outgoing person. I was that elementary school kid that could not sit still or stop talking, no matter where the teacher placed me. I always had a natural ability to make friends as my parents always taught me to respect others and put myself in someone else’s shoes. However, this great quality I possessed did not come without its counter-parts. Seeming extremely friendly and social on the outside, I have always struggled with horrible anxiety and low self-esteem. These not-so-flashy qualities have always followed me in different ways.  As I got older, my anxiety and self-esteem issues seem to attach themselves to everything I did and eventually took over my life when I was entering high school. Do not get to sympathetic for me though. Even though I struggled with anxiety at a difficult age, this only made me a stronger and a more giving person today.

To describe myself today, I would simply say that I am the girl in the back of the class that always listens but never speaks. Not because I have no idea what is going on but because I just get anxious over small things. The funny part of this is that my current job and extra circulars both require me to be the center of attention sometimes. I am currently working at a community center in Barrhaven where I first started working when I was 16 years old. I have worked in children’s programs since I began working there and now I organize and supervise them. These programs can be anything from skating lessons to an after school program to summer camps and more. I really enjoy my job; it just takes up a lot of my time and daily brainpower. As for my basketball team, this is the third year I am volunteering to coach it. I used to play in the league and loved it so much that when I aged out, they just could not get rid of me.

To bring this autobiography to a close, I wanted to summarize my life as it is now. I still live with my family that consists of my mom, my dad, my sister and my Shih Tzu, Tiggy. I am saving up to eventually move to Toronto and pursue my love of filmmaking. I have always loved making videos. I hope to take what I’ve learned in Communications and apply it to this love of creating. With only this semester and next to go, I am excited to finish my Honours and continue exploring my interests and myself.